2023 Pantone Color of the Year

Every year Pantone announces the “color of the year” which gives direction to fashion, design, basically all things with color. The choice every year is far from random. Experts and leading artists in various industries give input, studies are made and projections are determined. According to Pantone, the color of the year for 2023 has just been announced. VIVA MAGENTA. 

So - what is “Viva Magenta?”

Pantone’s definition is: “Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative. This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.”

Leatrice Eiseman, Executive Director of the Pantone Color Institute, says “In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”

Every year, Marshall Dry Goods takes note of the upcoming trends, and is ready to provide fabric choices based on what’s popular for the months to come. We not only have every color combination imaginable for your upcoming spring fabric choices, but we also have several colors that embrace Pantone’s color choice. Whether you are sewing covers for pillows, making tops, shorts, dresses or design accents for your favorite room in the house, we have the colors and fabrics you need. Our inventory includes hundreds and hundreds of colors, patterns, sizes, bundles and themes, giving you a wide range of choices to get exactly the look you’re wanting. The choices are endless! 

You can visit our store, call us, or now - shop online from the convenience of your home! Providing you with the best shopping experience at Marshall Dry Goods is our goal. We hope to hear from you soon! Viva Magenta!